No job, please...

The U.S. population is older, more multicultural, more time-pressed and more jaded toward overt sales pitches than ever before. And your marketing strategy should be built accordingly.
You cannot assume and even expect that your proven old methodics will work. Sure they can. But you can much more chances that they will not. Hot works better. And Entrepreneur's magazine brings to the air few things which prove to be better:

1. According to the Mobile Marketing Association, by 2008, 89 percent of brands will use text and multimedia messaging to reach their audiences, with nearly one-third planning to spend more than 10 percent of their marketing budgets on advertising in the medium.


2. Online ad spending is up as much as 33 percent over last year, says David J. Moore, chairman and CEO of digital marketing firm 24/7 Real Media Inc. in New York City.


3. Matt Thornhill, founder of consulting firm The Boomer Project, which helps businesses reach adults born between 1946 and 1964, says it's time for marketers to recalibrate their thinking about marketing to older adults. Boomers are a dynamic group that's much more open to new experiences and brands than previous generations of older adults have been.


4. "You [can] launch a profile for your business and give it a personality," says Pigg, who has launched MySpace marketing campaigns for major consumer products companies. "It's similar to a dating site, where you tell people a bit about yourself. Then, you use the search function to find the group you want to target--maybe single people in New York [City] between 24 and 30--and contact them to become your 'friends.'"


5. From valet tickets and hubcaps to T-shirts emblazoned with video displays, advertising is popping up in new places. A March survey of marketing executives by Blackfriars Communications entitled "Marketing 2006: 2006's Timid Start" found that business spending on traditional advertising continued its decline, and spending on nontraditional marketing methods--from online promotions to buzz marketing--rose 12 percent since late 2005.


6. Robert Scoble, technical evange-list at Microsoft and author of Naked Conversations: How Blogs Are Changing the Way That Businesses Talk With Customers, believes blogs are important for businesses that want direct customer feedback. Scoble predicts a rise in regional blogs linked to Google's new local advertising program and Mapquest.com for quick access to directions, giving people more insight into the local businesses they want to frequent. He also says we'll see more video blogs, which won't replace text blogs but will more effectively communicate with some audiences. "If I'm trying to explain to you what [video game] Halo 2 is, I can write 10,000 words and I'm not going to get it right, but you can see a 2-minute video and you'll understand," he says.

So, even if it sounds like something you've been buzzed about, think that may be there is a reason for it. Use it.

See also:
1. Jamster makes access to music video better.
2. Miscellaneous deals on The best of hidden.

Labels: blog marketing, marketing trends, mobile marketing, online marketing, social networks

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